Tag Archives: marketing

Just a Brief on What’s New

I have been fairly silent on the media front, but that does not mean I have not been busy. Toward the end of last year I did a test run of coloring books. I wanted to see if it was something that might sell. I had a pretty good response, so I am currently working on two more.  If you are interested in purchasing one of my remaining coloring books you can do so here.

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I am also working on a new plan for how I am going to market and sell my wood burning. I have been analyzing my past sales to see what sells and what doesn’t. The biggest change is that I will be doing more of the fast movers and fewer of the pieces that are slow sellers. This was a tough choice for me. In the past, my plan was to only do pieces that I would like to own myself. Over time, I learned that I was selling myself and my potential customers short. By stepping outside of my preference, I will be pushing myself and improving my art.

I’ll have more updates, tips, and pictures soon.

Cheers

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Plans and Ruminations

I’ve been wanting to make a serious go at switching careers and making art a full time gig for several years. I have consulted books, blogs, tweets, and podcasts on how to do it. I’m ready to act now and I am going to write about the process. This will include both my successes and my failures. Hopefully, someone else out there who is thinking about making the shift can gleam something useful from journey and apply it to their own.

For all intents and purposes I am pretty much a beginner with book knowledge and a portfolio.  Here is more detail on where I stand.

  • I have a very modest presence on the web, which includes a blog, a web gallery, a twitter presence, a facebook presence, and some activity on art forums.
  • I have some sales under my belt, but not enough to quit my day job just yet.
  • I have thought about what I want to focus on and I have a plan in the works.

So what is my next step? Paperwork. I am going to take stock of what I art I have, what I feel is ready for sale, prices, supplies and equipment.I am using an excel spread sheet from the SciFiFantasyHorrorSpace_ArtShows yahoo group. There are some good resources here, particularly for anyone interested in selling art at convention art shows.

One market I want to explore is art fairs. I need to find out what equipment I’ll need and how much it (and entry fees and travel) will cost. The Boulder Creek Festival is Memorial Day weekend. I plan on going and doing some research and networking as my first step. Ultimately I’d like to do several art fairs and possibly a renaissance festival or two a year.

I also want to submit work to publishers. I have done some research and picked five to start with ( I’m going to keep you all in suspense as to which ones for now). It is a small number, but I still have a full time day job and a toddler. I need to be able to keep track of who I  have contacted. After I finish my inventory, I will be putting together submissions for these companies. I will post more about this when I get to it.

And with that, the little one just woke up from his nap. Please feel free to leave a comment, give advice, or ask questions.